Beavertown Never Normal Scratch Card Campaign
Tuesday 19-08-2025 - 10:45
Your students could win big with the Beavertown Never Normal scratch card campaign...
Activation
- Consumer buys a pint of Beavertown beer, or Lazer Crush, and receives a 'Never Normal' scratchcard.
- Consumer scratches card to reveal if they have won an instant prize.
- Venue provides instant prize from their scratchcard kit to the consumer.
Full details can be found in the managers guide, which will also be included in the scratchcard kit sent to venues ahead of the campaign.
Prizes:
Instant win prizes have a 1 in 3 chance of winning.
Prizes include exclusive merch i.e. limited edition long-sleeve t-shirts, beanie hats & sticker packs, as well as supporting POS for venues, and limited edition long-sleeve t-shirts for staff.
There's also the chance to win a secondary prize of £2,500 for consumers, a £2,000 prize for venues, and a £500 prize for bartenders. Details below:
Further Prizes & Incentives:
1) On the scratchcard, consumers can scan the QR code to share their 'Never Normal' dream with Beavertown to be in with a chance of winning a £2,500 pre-paid debit card to make that dream a reality! More info can be found in the managers guide, along with instructions for consumers on the QR code link.
1a) Not only this, the bartender who serves the winner of the prize listed in section 1 (£2,500 pre-paid debit card) will receive a £500 cash prize, just for serving the winner! Bartender must ensure the consumer enters their name.
2) Venues also have a chance to win a £2,000 prize; all they need to do is promote the Never Normal Scratchcards & tag Beavertown on social media. The venue that promotes it in the most Never Normal way will win the £2,000 prize! Further details will be included in the manager's guide sent to venues.
