This page is dedicated to coffee!
New resources from Starbucks
NEW! Start the new year with an exciting new beverage and the popular Caramel Macchiato! Also available dairy-free! Download the operator guide.
Starbucks have published three resources. If you have any questions you'd like to ask about these documents, please visit the Starbucks stand at Trade Show.
COVID-19 Operational Support
Starbucks have provided POS for support to outlets when they re-open
The Starbucks Winter and Spring campaign offers consumers more choice by serving their favourite espresso beverages with dairy-free alternatives and Starbucks Blonde® Espresso Roast.
- For sites that are serving blonde, Starbucks will also promote the choice of espresso on the POS as they can double their drink range by offering a lighter roast to their customers.
- For the sites that are not buying blonde, we will provide the POS on non-dairy only.
You can find further information, including recommended non-dairy alternatives here. This promotion will start on 8 January 2020.
Quality coffee is key in attracting customers
Are you getting your coffee offer right? Research by UCC Coffee UK & Ireland has highlighted a significant opportunity for pubs to increase trade through an improved coffee offer.
The report by Allegra World Coffee Portal reveals that 44% of consumers say they would be put off returning to a pub that serves poor quality coffee. Conversely 41% would buy more coffee more often in pubs if the quality was better.
Phil Smith, head of category & insight, UCC Coffee UK & Ireland comments: “Lots of pub operators are doing coffee well but there’s still significant room for improvement across the market. The results from our research clearly show that consumers are willing to drink more coffee in pubs and bars – in turn, operators must be willing to give coffee the same attention as they do their alcohol or food offers.” Download the full report here.
Source: The Morning Advertiser. Published 28 February 2017