Liberal Democrats branded liars in NUS’ national ad campaign

Thursday 16-04-2015 - 08:00

NUS today launched a nationwide advertising campaign which will demand the 2010 pledge breakers lose their seats this general election.

Important guidance note for students’ unions:

This campaign has clear party political overtones and involvement in it by students’ unions would put into question your charitable status. Please note that as defined in the Charities Act 2011, students’ unions cannot undertake any activity which is party political.

NUS does not request or promote the involvement of students’ unions in Liar Liar. The campaign is explicitly targeted at students as individuals and we do not encourage students’ unions to promote the campaign to their students.

NUS strongly advise that students’ unions should be mindful of this and elected officers, volunteers and staff should refrain from directly promoting Liar Liar from official students’ union channels. This includes SU social media accounts, websites, email lists or other channels. For more information on the above, please see our guidance document which outlines the legislation affecting students’ union campaigning.

Over the next three weeks billboards in London, Sheffield, and Manchester, huge ad vans targeting pledge breaker seats across the country, and national newspaper advertising will shine an unrelenting national spotlight on the 31 MPs who voted to increase fees.

Trust in politicians has never been lower. NUS polling has consistently shown that that over three quarters (77 per cent) of students do not trust politicians to keep their promises.

Latest NUS polling shows:

  • More than half of students (54 per cent) believe that the government’s tuition fee policy has failed
  • Over half of students have had their trust in government affected by the increase in tuition fees
  • Almost the same amount feel betrayed by the current government’s cuts to the NHS
  • More than one third have had their trust shaken by the youth unemployment crisis, and the state of the private rental sector has affected a quarter of students trust

NUS President Toni Pearce said: ‘It’s payback time. I’d like to say directly to Nick Clegg that your apology won’t cover any of the £40,000 debt that students will graduate with for the first time this summer.

‘They pledged to scrap tuition fees – they lied. We won’t let them trade lies for power again. We represent seven million students and are urging every single one across the country to vote against broken pledges.’



Of over 2,000 students polled Labour stand to make the biggest gains from their vote at 25 per cent. Conservatives are at 17 per cent, Greens 15 per cent, UKIP 6 per cent, and Lib Dems limp in last at 4 per cent.

David Cameron and Ed Miliband are seen as similarly trustworthy both at 21 per cent, with Nigel Farage seen as least trustworthy at 53 per cent.

The top five issues which will be important for students voting on May 7 - cost of living for 75 per cent, with health, tuition fees, unemployment and the economy all at 72 per cent.

Lowering tuition fees (75 per cent) and commitment to a living wage (74 per cent) are the principal offers students would like to see the next Government offer.

68 per cent of students would like to see a commitment from all political parties to increase women and minority representation in parliament, with 75 per cent of students advocating politicians visiting their local campus. 80 per cent of students would like to see tangible employment prospects.

Keep up with the campaign at and on Twitter by following @nusuk.



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