Monday 24-07-2017 - 15:40
As part of our commitment to diversify the student movement, we've developed a new website dedicated to attracting more people to build a career less ordinary and do what they love by working in students' unions.
Over the last few months we have been working with a leading brand agency, Spencer du Bois, to explore the employer brand of students’ unions and understand what would help us increase our potential to attract diverse and outstanding candidates into our workforce. Students’ unions employ c. 5,000 professional staff (20,000+ if we include student staff) and we know we can do more to position ourselves as employers of choice. As outlined in NUS100, our strategy 2016-2022, this will be an ongoing piece of work which will rely on all of us to consider how we talk about and promote ourselves as employers. The Careers in Students' Unions website was launched at SU17, and we have published an employer brand messaging toolkit that explores the employer brand narrative developed and how to adopt it within your own students’ union.
Whereas the old NUS Connect Jobs board had a primary audience (in terms of potential candidates) of existing staff in students’ unions, the new website is aimed at exploring careers in students’ unions from an external audience’s perspective and includes an interactive career pathway map. The site allows member students' unions to set up personalised profiles to promote themselves as employers and advertise their latest vacancies, and potential candidates to register a profile in the talent pool and set up tailored job alerts - as well as learn about what it is like to work in a students’ union from a range of blogs and role case studies. The tone, language and promotion of the website draws on the research and guidance of brand agency Spencer du Bois to ensure we are reaching beyond the current talent pool within students’ unions and help us to attract a greater range of candidates from diverse backgrounds.
We would like to thank so many of you who have inputted into this work so far, and particularly to the Talent Development Advisory Group who have been shaping this work every step of the way.
Register your organisation and individual profiles on the site now.