Programme
Tuesday 26 and Wednesday 27 June 2012
Take a look at the schedule below, pick what sessions you want to attend, and make the most out of your visit.
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Day 1: exhibition
The benefits to attending
Trade Conference and Exhibition 2012 includes the only trade show in the UK that is dedicated to the student market. The exhibition will feature over 150 suppliers, both current and new, giving you the opportunity to order fantastic on-the-day deals.
Who should attend?
The trade show is a must for anyone who has responsibility for ordering products or services for your union. This event provides opportunities to meet suppliers face-to-face; it’s a great way to establish working relationships that will benefit you in the future. Test new products, meet new suppliers and grab some great deals.
Day 2: conference
09.00am
Registration
09.30am
Ed Marsh, Chair of NUS Services
Opening Session
Welcome to the event and an outline of the key messages that will be delivered throughout the day.
09.40am – 10.30am
Chris Arnold, Founder
SYMPLE and FEEL
Keynote speaker
Chris Arnold is the founder of SYMPLE and FEEL, a specialist in ethical marketing. He was formally Creative Director of Saatchi & Saatchi. Chris is an acknowledged expert in creativity and how it applies to business. His presentation will explore the various ways to reignite the creativity we experienced as children.
10.30am
Education Sessions 1
Choose from one of the sessions below
Lizzie Bone, Head of Group Research
NUS Group
1. Commercial – mature students
In a hyper-diverse student market, find out how harnessing the wants and needs of mature students can open new doors and lead your union to commercial success.
Graeme Cushion
Poppleston Allen
2. Licensed trade
An update on the latest changes to licensing laws particularly the arrival of the Police Reform and Social Responsibility Act, which is now in force. This will include EMROs and the Late Night Levy.
Peter O’Toole, Managing Director
Retail Merchandising Services
3. Retail – store science
The presentation will show how we developed a format, designed a store, and provided a total turn-key service, from the best in the industry. I will demonstrate the science of how to create a convenience store sharing global best practice.
11.30am
Coffee break
11.45am
Education sessions 2
Choose from one of the sessions below
Cadbury
1. Commercial – digital marketing
Kraft Foods Europe will share with you how it uses digital and social media to interact with your shopper. How are they making Kraft products fun for consumers as well as driving your sales? What have they explored, what is the future and how can you be part of it?
Matthew Brand, Senior Category and Insight Manager
Carlsberg UK
2. Licensed trade – preloading
Based on extensive CGA and actual consumer data, the presentation will focus on the current market place including relevant trends among 18 to 24 year-olds. What motivates them to go out versus staying in, what competitors are doing to attract these consumers, and how Carlsberg UK can help support your business.
Dale Lynskey, Regional Account Manager (North West)
Mars
3. Retail – planograms and compliance
Dale Lynskey from Mars Chocolate will be highlighting the main benefits of implementing planograms and the consumer behaviour science that forms the basis on which they are created. This session identifies 'hot spots' within the display, and shares some best practice suggestions for creating impulse purchases.
12.45pm
Lunch
Networking opportunity
1.15pm
Education sessions 3
Choose from one of the sessions below
Nazmeen Malik, Development Executive (Retail) and Jo Heuston, Senior Account Manager (Licensed Trade)
NUS Services
1. Commercial – business development
The concept of introducing brands to students through sampling is not new, but it is a key growth area, and we'd like to show you how you can get involved and make it work as well as possible for your union. We'll be highlighting the successes of voucher-led campaigns at the University of Sheffield, Goldsmiths, and the University of the West of England. We'll also talk through the licensed trade programme and using case study examples.
Sian Baxter, Customer Marketing
Maxxium
2. Licensed trade – mixology and GPDs
A presentation on recent market performance, highlighting the relevance of key consumer trends to the spirit categories. With help from our Mixxit team you can convert these opportunities into sales of cocktails and straight serves.
Ian Robertson, Head of Corporate Affairs (UK and Ireland)
British American Tobacco
3. Retail – government regulation and the impact on tobacco
This presentation will address recent developments in tobacco control regulation and the unintended consequences they may have on the retail sectorWhat could this mean for retailers who sell tobacco products?
2.15pm
Blue Beetle
Plenary session
This training session is hosted by Blue Beetle who will focus on providing practical and effective tools, tips and techniques for your workplace. The Blue Beetle approach is to “work hard, play harder and learn more” and is an interactive session – a great deal of fun whilst driving all the messages home.
3.15pm
Ed March, Chair of NUS Services
Closing remarks and feedback
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