To support the development and training of staff and officers in students’ unions, Endsleigh has introduced a series of ‘How to’ Guides or kits which can be used by you (staff and Officers) and your union.
The guides have been produced as video interviews and made available to all unions. Each guide is supported by training manuals and, where applicable, re-usable templates to help guide staff and officers through the areas they wish to gain some insight into.
This guide has been written by a Marketing Manager who plans and executes market research on a regular basis and has more than 9 years’ experience in various Marketing roles within the financial services sector.
It will provide you with an introduction to market research, to assist in shaping and enhancing the service you provide to your members. It will also explain types of research available to enable you to plan and execute research in your organisation.