To support the development and training of staff and officers in students’ unions, Endsleigh has introduced a series of ‘How to’ Guides or kits which can be used by you (staff and officers) and your union. 

The guides have been produced as video interviews and made available to all unions. Each guide is supported by training manuals and, where applicable, re-usable templates to help guide staff and officers through the areas they wish to gain some insight into. 

Any successful marketing campaign should start with developing a plan. It’s all too easy to jump straight in to the creative design, spend money on booking adverts or produce posters, without thinking about what it is you want from the campaign and who you want to target. 

Completing a plan will ensure you reach the right people, with the right message, at the right time, in the most cost effective way. 

When developing a plan, there are a number of areas that need to be considered. The information below outlines the questions you need to ask yourself, the logical order in which to ask them and what you can expect from following this process. Obviously, the questions and considerations will differ depending on the type of marketing activity you are doing.