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Mission, Vision and Values

National Union of Students


Our vision is of NUS as a pioneering, innovative and powerful campaigning organisation: the definitive national voice of students.

We will fight barriers to education, empower students to shape both a quality learning experience and the world around them, supporting influential, democratic and well-resourced students’ unions.

NUS Mission

To make this vision a reality, NUS will:

  • Promote, defend and extend the rights of students
  • Develop and champion strong students’ unions

NUS values

Underpinning our vision and mission are our new cultural values that we expect everyone that is part of the organisation to champion and demonstrate every day:

Student Focused

“We are committed to ensuring that students can thrive. We respect and understand the importance of student leadership and champion our member students’ unions.”


“We treat each other with respect without fail, promote diversity and seek out new partnerships.”

Learning and Growing

“We take responsibility for constantly improving ourselves and others.  If we make mistakes we’ll learn from them and make things better.”

Change Agent

“We never stop trying to improve things; we experiment, challenge the status quo and never, ever ‘do things because it’s the way we always have’.”

Striving for Excellence

“Quality is at the heart of everything we do.  We prioritise work on the areas that have the biggest impact on students’ lives and celebrate our successes.”

NUS Services


Create, develop and sustain competitive advantages for member Students’ Unions – reducing costs and maximising commercial

Corporate Principles

  • Commerce with conscience - In all of our dealings with stakeholders drive forward the markets leading ethical and environmental principles and corporate social responsibility agenda.
  • Value for money - Acting in a cost conscious and efficient manner while constantly increasing the value of our services to our stakeholders.
  • For and by students - A core belief in being student-led, democratic, equitable and being at the forefront of societal developments.
  • Professional, receptive and knowledgeable - Actively demonstrating our expertise in areas ranging from market intelligence to product management, commercial development to customer and organisational support while being receptive to external initiatives.